Truckee Tomorrow

Place-Based Marketing Initiative - Delivers Truckee Brand Identity

Place-Based Marketing Initiative - Delivers Truckee Brand Identity

TRUCKEE BRAND IDENTITY

EXPLANATION OF TRUCKEE BRAND LOGO + TAGLINE OWNERSHIP AND USE

In 2015-2016, the Truckee Chamber of Commerce facilitated a Place-Based Marketing Initiative on behalf of two funding groups  - the Town of Truckee and the Truckee Tomorrow Public / Private Partners.

This project delivered the creation of a Truckee Brand Identity (logo, tagline, personality, voice, tone, color palette, fonts, etc.) and a redesigned Truckee.com web site (launching summer 2016) that expands beyond tourism and delivers community and business resources / economic information.

Truckee Brand Oversight / Management

The Truckee Chamber of Commerce is the official Truckee Brand Identity owner and overseer, ensuring appropriate legal use and guidelines are followed for a consistent marketing message that unites Truckee in the minds and hearts of our community, visitors and business owners.

TRUCKEE BRAND LOGO & TAGLINE – BASE CAMP FOR A BIG LIFE


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Logo Usage - Official Designated Use

The new Truckee Brand Identity (logo, tagline and color palette) is used by the Town of Truckee, Truckee Downtown Merchants Association (TDMA), and the Truckee Chamber of Commerce for communication pieces (collateral, digital, social, signage, banners, etc.) in order to create one, comprehensive look and tagline that unites our Town. Guidelines, oversight of design and approval is managed by the Chamber in partnership with Town and TDMA.

Logo Usage - Community

The Truckee Chamber encourages the Brand Logo + Tagline to be used by all Truckee businesses, non-profits and individuals. A completed Logo Use request form and agreement is required. 

You can learn more about this project and get a good sense of the research, development and community input for the Brand Identity by watching the recorded presentation at Town Council on Feb 9 and the PowerPoint presentation, linked at the bottom of this page

To receive approval of Logo + Tagline Use, please follow these steps:

  1. Register yourself or your Business with the Chamber of Commerce.

  2. Read the Truckee Brand Style Guide and the Terms of Use Agreement that you will sign after receiving approval so you are aware of the do's and don'ts, before requesting use. 

  3. Submit a Truckee Logo Use Request Form.

  4. If approved, you will receive an email from the Truckee Chamber of Commerce and a Terms of Use Agreement.

  5. Sign and submit the Terms of Use Agreement.

  6. You will receive a link to the Truckee Brand logo dropbox folder.

All Graphic Designers, Web Developers, etc. (working on behalf of a client) on a project that will use the Truckee Brand Logo are required to register with the Truckee Chamber of Commerce, in addition to following all steps above.

Logo Usage - Commercial Licensing

The Truckee Brand Logo for commercial use requires a license agreement with the Truckee Chamber of Commerce with financial terms thereof. Any commercial use of the Truckee Brand logo without a license agreement will be notified with a cease and desist. To request licensing for commercial use, please follow steps #1-#3.  You will be contacted by Colleen Dalton, Marketing & Communications Director, Truckee Chamber of Commerce, to discuss a license agreement.

Logo Use - Tourism Event Grants & Community Marketing Program Recipients.

The Truckee Brand Logo is required for use by recipients of the Truckee Chamber, Tourism Event Grants program.

Notice to Event Grant Recipients; please read the Truckee Brand Style Guide  and submit a Truckee Logo Use Request Form so that we have your details and approval on file.  Please email colleen@truckee.com with attachments of digital images of your collateral and suggested logo positioning, for approval.

Please note if you are working with a Designer, he/she is required to read the Truckee Brand Style Guide.