The Truckee Tourism Business Improvement District
The Truckee Tourism Business Improvement District (TTBID) is a proactive effort to provide supplemental marketing and promotional funding for Truckee, beyond current marketing funds. This supplemental funding enables the assessed lodging businesses to collectively increase the level of marketing to grow room nights and occupancy.
In order to remain and grow as a strong destination in the highly competitive tourism market, it is imperative that adequate resources are dedicated to tourism promotional efforts. The TTBID will provide a stable source of funding, dedicated solely to tourism promotion efforts.
The TTBID was passed by a Resolution of the Truckee Town Council September 22, 2015. The 2% assessment went into effect October 1, 2015.
The Truckee Town Council, through adoption of the TTBID Management District Plan (MDP), identified the Truckee Donner Chamber of Commerce to function as the TTBID Owners’ Association. The Management District Plan can be downloaded through the link at the bottom of this article.
TTBID Management Committee
The Chamber will form a TTBID Management Committee comprised of a minimum of four (4) business owners paying the TTBID assessment, and a Chamber Board Member. This Committee with guidance, implementation and oversight by the Truckee Donner Chamber of Commerce, will develop a robust marketing program that lodging businesses believe will best drive increased visitation, room sales and property rentals to assessed businesses.
All TTBID business must be conducted in accordance with The Brown Act Open Meeting Laws. A copy The Guide to the Ralph M. Brown Act can be downloaded through the link at the bottom of this article. A Brown Act & Public Records training session for TTBID Management Committee members will be scheduled.
TTBID Management Committee – APPLICATION
The initial TTBID Management Committee will be appointed by the Truckee Donner Chamber of Commerce Board of Directors. Any assessed business may submit an Application to serve as a volunteer on the TTBID Management Committee. Applications can be accessed through this link.
Applications must be submitted to the Chamber by January 29, 2016 by 5:00 p.m. It is anticipated the Chamber will appoint the Committee members in February 2016.