Reference Library

Truckee Visitor Profile Study 2013/14

Truckee Visitor Profile Study 2013/14

On Wednesday, February 11, 2015 Carl Ribaudo of Strategic Marketing Group (SMG) gave a presentation on the results of year-long Visitor Profile Survey.

The report contains information such as:
• How much visitors spend while here
• Geographic origin
• Various demographics:
• Age
• Level of education
• Household income
• Respondents’ experience here compared to their expectations
• If it was their first trip or a return visit
• If they plan to visit Truckee again and if so in what season
• What attributes they considered important when deciding to visit

Download Truckee Visitor Profile Study - SMG Presentation-FINAL >
Download Truckee Chamber of Commerce Final Report - FINAL >