Diana Alouise

Member Profile

Diana Alouise

Shampoo Salon

Diana, overall how long have you been in business, and what amount of time have you been conducting business in Truckee?

I’ve been in business overall for over twenty years, beginning my career as a hair and makeup artist in Beverly Hills. My client list included Richard Dean Anderson (I’m responsible for the famous MacGyver Mullet), Henry Winker (TV’s Happy Days), and Sela Ward (many TV and movies including The Man Who Loved Women and TV’s Emerald Point N.A.S.), just to name a few. I opened my salon “Shampoo” in Truckee in 2005.

My goal is to make women and men look and feel good inside and out, and hopefully, share a few laughs along the way. I also put together comedy fundraiser shows in Truckee featuring famous comedians from Los Angeles to help raise money for the teen scholarships as well as the Humane Society of Truckee-Tahoe.

In what ways does locating in Truckee particularly suit your needs?

Truckee is wonderful with the beauty and nature all around, and if you’re single (I’m not), the ration of men to women is eight to one. 

Diana, what has been the most rewarding project you’ve undertaken since beginning business in Truckee?

The Tahoe Forest Cancer Center, which is a wonderful addition to the town of Truckee. I’m thankful for this project because of the many times I’ve helped out women who have needed the support when going through chemotherapy, with one of the side effects being losing your hair. The expertise I can provide is one of the rewards of being a hairstylist.

What has been the greatest challenge overall to your business?

Making sure I make everyone not only look good but feel good no matter what is going on in their life regarding happiness, illness, or any other life issues.

What are your business goals?

To stay up with current trends on what is new in haircuts, colors and hair products. Achieving my goals is easier to accomplish by being a Chamber member, which certainly helps with the support of the other businesses, referrals, the newsletter and more.

I’m also looking forward to my agent selling a book I just finished called No Regrets. Wickedly funny, heartfelt, and provocative, this tell-all memoir offers an intimate look at a celebrity hairstylist’s adventures in life and love.